With so many options available now to market themselves on the Internet, some small business owners may be questioning where to begin. Most entrepreneurs spend most of their time running their business and usually have very limited time and resources to GROW their business. I recommend to most business owners that they begin marketing themselves with one channel, master it, then move on to adding another channel.
Hopefully, you already have a website established. If you don’t, I recommend that you start with this. It doesn’t have to be fancy, but it does have to be professional looking. Once you have your website published, the next best place to focus your marketing energy is in email marketing. No other marketing channel provides a better return on investment for your precious time and dollars than email marketing. Facebook is a close-second, but I will address this in another post.
There are several platforms available to advertise your business through email marketing. If you’ve never done it before and intend to do it yourself, I highly recommend Constant Contact as your starting point. Once you get the hang of it, you may find that you want to move into a more robust system. Constant Contact makes it very easy to get started in email marketing...and you can do it for free!...at least for a little while. Once you feel comfortable creating campaigns and managing your contacts, you may find that MailChimp might be a better solution especially as they have a free plan that can be used indefinitely. (Eventually, you will need to pay for Constant Contact’s service.)
One of my favorite services I provide my clients is help with their email marketing. I feel that it is a science all of its own. When done properly, well-written email campaigns can turn prospects into customers, current customers into repeat-customers and hopefully cultivate raving fans who actively promote your product or service. When done improperly, email marketing can have the reverse effect leaving a bad impression of your business.
If you would like to try your hand at email marketing, follow this link to try Constant Contact for free: bit.ly/CTCT-Free-Trial Once you sign up, please CONTACT ME. I would be happy to help you design your first template for free and later, if you still need help, I would be happy to become your resource partner in marketing your business.