Businesses and nonprofits always seem to focus on the beginning of the holiday shopping season with Black Friday and Small Business Saturday kicking things off, but many fail to capitalize on the "Golden Week of Marketing." The week that begins Christmas day and ends on New Year's Day presents an incredible opportunity to reach new and past customers and potentially set up strong sales during the usually bleak winter months.
Think about it! In order to reach your target audience, they need to be available to receive your marketing messages. There is no other time of the year where so many people have the same week off from work at the same time: Christmas Week. While folks are spending time at home with their families, celebrating the holiday and the upcoming new year, they are also spending much more time on their social media channels either catching up with family and friends...or simply killing time.
This is prime time to reach your audience! Take advantage of the opportunity! Christmas Week is a great time to launch a New Year's promotion and run ad campaigns. This is a golden opportunity to drive sales in January which many business owners report as the slowest month of the year. It doesn't have to be!